Archive for March 2009

How To Lower Your AdWords Cost And Increase Your Campaign Profitability – At The Same Time.

In google adwords, pay per click on 26 March 2009 with no comments

If you are using Google AdWords for your online campaigns, I can bet you my last dollar that one of your biggest concern is how you can maximize your ad dollar.

Am I right?

If that matters to you…read on.

3 simple tips I will show you. Nothing earth-shattering. Some of you may already know this. Pretty simple actually. And I think it will still help you.

Okay, on with the meat…

Tip 1 – Content Network Website Spy

If you are using content network for you ads to appear in, you will notice that some of the websites are giving you better quality traffic.

Meaning their referred traffic gives you better click through rate and better conversion at your site.

Now…take note of these sites. And contact these site owners if you can do a JV with them.

The Best Form Of Advertising…Ever?

In google adwords, pay per click on 26 March 2009 with no comments

There are many forms of advertising out there.

In fact a whole gamut of them. We are talking about common advertising and marketing methods such as direct mailers, print ads, newspaper, magazine ads, directory listings, search engine optimization, banner ads, blog marketing, article marketing…and the list goes on…

Some works well. Some not so well. Some are just a plain waste of time.

And then there are some that works well but takes a long time.

Today’s post is about an advertising method that works VERY well…and gives fast results – provided you know what you are doing.

Some of you may already be familiar with it and using it to great effect. But most of you probably have not yet.

And what is this advertising method?

Google Adwords.

Yep. Google Adwords.

If there is one marketing methods I’ve regret not using earlier, it is adwords.

If You Are Not Tracking – You Are Not In The Game…

In google adwords, pay per click on 26 March 2009 tagged adwords, Automation Edge, pay per click, prosper202, tracking with no comments

A smart marketer makes data driven decisions. Not so much of decisions based on others people’s opinion or what he hears.

But one based on cold hard statistics gathered from his prospects and customers’ actions.

For example, if you are a pay per click marketer, you will want to know which of your keywords, ads and landing pages converts the best.

This is vital because you don’t want to be shooting in the dark. Because that can mean 2 things – you take longer to get profitable…and you spend a lot more advertising that you should be.

Or because you don’t know what is working.

Fortunately, there are a lot of good tracking softwares out there.

And among the best…and a free one at that is prosper202.

It’s powerful. It gives in depth statistics. And it’s free. Can’t ask for more.

Are You Doing Email Marketing The Right Way?

In Uncategorized on 26 March 2009 with no comments

When it comes to email marketing, a lot of marketers usually like to focus on one thing.

The size of the list.

"How big is your list?" That’s the perennial favorite question of many.

And understandably so.

 A lot of us have an obsession about size.

You know. People say size matters. Okay, maybe yea, for your spouse. It does. But let’s not go there. =)

When it comes to email marketing, while there is no doubt that size IS a major factor, however the more crucial question should be…

Is Your List Quality?

Yes. All else being equal, Quality should ALWAYS take precedence over QUANTITY.

Of course, having both quality and quantity is the ideal case.

Unfortunately in life, things are often not as ideal as we want, don’t you think so?

The Importance of Having A Well Structured System In Your Business

In Uncategorized on 26 March 2009 with no comments

Eben Pagan, the founder of the best selling business program for CEOs, Get Altitude, as well as the owner of a very successful 20 million dollar dating info-business said that there are 5 key areas a CEO should look at in his business.

The 5 key areas that can make or break your company.

They are…

1. You (The CEO)

2. Your Market (Your target audience, the buying crowd)

3. Your Marketing (Your sales and marketing strategy)

4. Your People (The most important resource in your company)

5. Your System (The structure within your company)

I’m not going to go into the details of all 5 areas. If you want you can go down to Get Altitude blog to read more.

However I do want to touch on the last point - your system.

Singapore Business Process Automation Consultancy: The Power of Automation

In Uncategorized on 26 March 2009 with no comments

Recently, we had an article contribution talking about the benefit of automation to businesses that was published on AsiaOne.

In case you are wondering, AsiaOne is a free-access, one-stop information mall which serves users’ news, business and lifestyle needs. And it’s owned by Singapore Press Holdings - Singapore’s largest media conglomerate.

You can read the whole article on the power of automation here.

But if you are lazy, here’s the full length article for your benefit. Enjoy

******************************

Have you ever felt that you are always doing the same thing - over and over again?

And it’s manual, tedious, laborious and sometimes, even downright mundane?

If so, chances are you are trapped in the vicious cycle of your operations, whereby you are a slave to your work.

What does this mean?

Automation Examples Part 1

In Uncategorized on 26 March 2009 with no comments

When we are talking about business process automation, it begs one question.

And it’s something that people often ask.

What exactly can be automated?

What kind of activities are we talking about here?

To clear this up, we will be starting a new category within our blog, under "automation examples".

We understand that everyone’s work processes and tasks may be different, but what we will showing you will give you a hint on what WinAutomation and Business Process Automation can do for you. And all the possibilities.

Automation itself is a very big field. As far as we are concerned, we focus only on the domain of computer/window workflow and tasks.

So if you are looking to automate a task, it must first fulfil 2 basic conditions:

A. It MUST be computer (windows) based. Meaning work that is done on a computer. (We don’t automate work done on Mac though)

Exploring the Metrics of Email Marketing

In Uncategorized on 26 March 2009 with no comments

Special thanks to David from Setfire Media for providing this article - Automation Edge

Email marketing gets a bad reputation these days.

What has the potential to be a powerful customer retention and sales tool has been used and abused to the extent where it has to justify itself as legitimate communication the second a customer opens their inbox: guilty until proven innocent.

Learning how to better understand your email marketing campaign is the first step to making it work harder; delivering more positive reception, more sales, and of course, more revenue.

There’s a slew of email marketing metrics and it’s vital you are confident in cutting through to the metrics that matter most, and how to use them to improve your email campaign performance.

Delivery Rate

How To Improve Your Email Confirmation Rate

In Uncategorized on 26 March 2009 with no comments

A lot of email marketers will often ask - "how big is your list?"

A valid question. However, I prefer to ask this - "how targeted and responsive is your list?"

For me, quality of the list take precedence over quantity.

Quality first and then quality…and then finally quantity.

Everyone can buy a whole database of leads but how many percent of that will actually convert into your subscribers or customers?

Now, if you want to ensure your prospects are really targeted and responsive to you, get them to double opt in.

In that way, you can be sure they really do want your information.

"What!…Double opt in???….But you will get a far bigger list with single opt in!"…as many will tell you.

True. But do you consider the following scenarios such as…

Why Is It Important To Segment Your Customer Base?

In Uncategorized on 26 March 2009 with no comments

In today’s marketing world, it is more important than ever to reach out effectively to your customer.

To do so, the keyword to focus here is on "relevance".

It’s no longer just about having the best product or services.

It’s also a lot about giving YOUR customer what he WANTS.

What he wants to know…hear…see…feel…taste…smell…, you wanna give it to him. And your eventual profits will thank you for it. Heck, he probably will himself too!

Precisely because of this, we have to appreciate just how important customer segmentation is to your business.

Customer segmentation is critical as it help you provide a better user experience and definitely a better conversion rate. Because you are reaching out to a targeted audience group.