Archive for March 2009

Are You Doing Email Marketing The Right Way?

In Uncategorized on 26 March 2009 with no comments

When it comes to email marketing, a lot of marketers usually like to focus on one thing.

The size of the list.

"How big is your list?" That’s the perennial favorite question of many.

And understandably so.

 A lot of us have an obsession about size.

You know. People say size matters. Okay, maybe yea, for your spouse. It does. But let’s not go there. =)

When it comes to email marketing, while there is no doubt that size IS a major factor, however the more crucial question should be…

Is Your List Quality?

Yes. All else being equal, Quality should ALWAYS take precedence over QUANTITY.

Of course, having both quality and quantity is the ideal case.

Unfortunately in life, things are often not as ideal as we want, don’t you think so?

How To Increase Your Productivity By 567%…5900%…And More…

In Uncategorized on 26 March 2009 with no comments

So how do we do so?

Increasing work efficiency by 567%…even 5900% or more?

Sounds ludicrous. And if you are thinking that way, you are probably not alone.

But this is what 2 businesses found out. That such drastic improvement in efficiency is in fact - possible.

The reason why they are seeing such results  is because they employ the power of business process automation (BPA) to keep the level of human involvement as low as possible.

As long as the workflow is well-defined (meaning they know the series of steps, and conditions in advance) and the process is being done on computer, it is possible to automate or semi automate. That is where BPA comes in.

Anyway, here’s a background on the two businesses.

The first is a engineering firm in the US called Iowa Precision, which does custom designs and manufactures coil-fed automated processing systems.

Inaugural Automation Edge Post

In Uncategorized on 26 March 2009 with no comments

Hi there.

Welcome to Automation Edge’s blog. Finally it’s up.

And we want to thank you for visiting us.

In this blog, we want to present our informal side of the company to you. We want to reach out personally to you. And help you learn more about how automation can be applied to your strategic advantage.

Our goal is to dispel myths about automation. We will go into detail about what automation can do AND cannot do. We will talk about real life automation case studies involving real companies.

And we will just drill in on specific benefits that automation can bring to you.

If you like to get out of the mundane routine of doing daily repetitive tasks…increase output and efficiency…reduce cost…stretch your operational dollar…or simply to feel the liberation of being able to do the things that you truly want to do…and lead the life that you want to lead…then automation will form a critical part of your strategy towards your business and life.