Email Marketing
Are You Doing Email Marketing The Right Way?
When it comes to email marketing, a lot of marketers usually like to focus on one thing.
The size of the list.
"How big is your list?" That’s the perennial favorite question of many.
And understandably so.
A lot of us have an obsession about size.
You know. People say size matters. Okay, maybe yea, for your spouse. It does. But let’s not go there. =)
When it comes to email marketing, while there is no doubt that size IS a major factor, however the more crucial question should be…
Is Your List Quality?
Yes. All else being equal, Quality should ALWAYS take precedence over QUANTITY.
Of course, having both quality and quantity is the ideal case.
Unfortunately in life, things are often not as ideal as we want, don’t you think so?
How To Improve Your Email Confirmation Rate
A lot of email marketers will often ask - "how big is your list?"
A valid question. However, I prefer to ask this - "how targeted and responsive is your list?"
For me, quality of the list take precedence over quantity.
Quality first and then quality…and then finally quantity.
Everyone can buy a whole database of leads but how many percent of that will actually convert into your subscribers or customers?
Now, if you want to ensure your prospects are really targeted and responsive to you, get them to double opt in.
In that way, you can be sure they really do want your information.
"What!…Double opt in???….But you will get a far bigger list with single opt in!"…as many will tell you.
True. But do you consider the following scenarios such as…
Why Is It Important To Segment Your Customer Base?
In today’s marketing world, it is more important than ever to reach out effectively to your customer.
To do so, the keyword to focus here is on "relevance".
It’s no longer just about having the best product or services.
It’s also a lot about giving YOUR customer what he WANTS.
What he wants to know…hear…see…feel…taste…smell…, you wanna give it to him. And your eventual profits will thank you for it. Heck, he probably will himself too!
Precisely because of this, we have to appreciate just how important customer segmentation is to your business.
Customer segmentation is critical as it help you provide a better user experience and definitely a better conversion rate. Because you are reaching out to a targeted audience group.
Depending on how you do your segmentation and the areas you target, it can provide you a valuable insight on what your customer base is like. Such as knowing exactly:
Exploring the Metrics of Email Marketing
Special thanks to David from Setfire Media for providing this article - Automation Edge
Email marketing gets a bad reputation these days.
What has the potential to be a powerful customer retention and sales tool has been used and abused to the extent where it has to justify itself as legitimate communication the second a customer opens their inbox: guilty until proven innocent.
Learning how to better understand your email marketing campaign is the first step to making it work harder; delivering more positive reception, more sales, and of course, more revenue.
There’s a slew of email marketing metrics and it’s vital you are confident in cutting through to the metrics that matter most, and how to use them to improve your email campaign performance.
Delivery Rate
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