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Multivariate Testing – Taguchi Method
In the earlier post, we talk about multivariate testing.
Here’s a more advanced of multivariate testing that I prefer – the Taguchi testing.
Let me explain what’s Taguchi testing is all about.
Taguchi testing is a statistical testing method devised by a Japanese engineer, Dr Genichi Taguchi.
It uses the orthogonal array model instead of the traditional full fractional model (used by Google Website Optimizer). Now that’s all math geek speak, so I’m not going to elaborate on that.
What’s most important is that with Taguchi testing, you can reduce the number of combinations needed for testing.
For example, if you have 4 elements with 2 variations each, you will need to test 16 (2 x 2 x 2 x 2) combinations using the traditional multivariate method.
With the Taguchi method, the number of combinations needed is reduced to only 8.
Introduction To Multivariate Testing
In split testing, we test one element of your sales page or website. For example, we can test headline A vs headline B (or vs C, D and so on), and we see which is the winner.
Split testing is pretty easy and straightforward to set up and implement.
But there are several drawbacks.
It’s very time consuming and costly. That’s because you can only test 1 element at a time.
Say we want to also test different images, location of image, sub headlines and so on…we can only do so one element at a time – one after another.
Because of this, by the time you are finished with all the elements, it could be weeks or months later!
You waste more time. And money as well as you incur more cost when the duration of the test drags.
Google Advertising Videos
Some useful videos from the BIG G on:
1. Gmail advertising via placement targeting on content network
2. Optimizing your conversion automatically with Conversion Optimizer
3. Optimizing your conversion through multivariance testing
Personal Productivity: Simple And Effective Tip On How To Beat Procrastination With The 5 Minutes Dash
Have you ever put off something you wanted to accomplish?
Perhaps it’s mainly because you felt lazy or just the idea of putting in a substantial shift to clear the workload turns you off.
Whatever your reason may possibly be, I’m certain we all have our moments of procrastination.
You tell yourself, "Okay. I am going to get it completed and over with tomorrow".
But what often happens? The next day, you find another excuse to skip the work. And again, you tell yourself the same thing to justify your laziness - that you’ll get it accomplished by tomorrow.
And thus it drags. The next day becomes yet again the next day and the next…
Make no mistakes about it.
Google Adwords Quality Score - Busting "Bid High and Get High Quality Score" Myth
If you do an Adwords campaign, you will desire to do your utmost to acquire great quality score.
Because, with a excellent quality score, you can reduce your cost per click (CPC). And increase the probability of you obtaining a higher advert rank.
Generally, the quality score is affected by 3 primary factors:
- Click through rate (CTR)
- Relevancy
- Quality of landing page
Between the 3, Click through rate carries the highest weight in the determination of the quality score.
Now, in the quest to obtain high click through rate, there is a mistaken myth that perpetuate amongst a lot of Adwords marketers.
Latest Blog Posts From iMarketer 1
Some of you folks may know that I wrote for Marketing Institute of Singapore’s iMarketer blog.
Just to get you up to speed, here are the latest marketing blog posts I’ve written on iMarketer:
- How To Create THE Winning Headline For Your Advertisement
- How To Increase Your Sales Conversion Rate With 10 Simple Tricks
- Google These "Keywords" At Your Risk…
- The Truth About Making Marketing Decisions
- How To Give Your Social Media Marketing Efforts An Extra Boost
Enjoy the read!
All success,
Jag Foo
Are You Doing Email Marketing The Right Way?
When it comes to email marketing, a lot of marketers usually like to focus on one thing.
The size of the list.
"How big is your list?" That’s the perennial favorite question of many.
And understandably so.
A lot of us have an obsession about size.
You know. People say size matters. Okay, maybe yea, for your spouse. It does. But let’s not go there. =)
When it comes to email marketing, while there is no doubt that size IS a major factor, however the more crucial question should be…
Is Your List Quality?
Yes. All else being equal, Quality should ALWAYS take precedence over QUANTITY.
Of course, having both quality and quantity is the ideal case.
Unfortunately in life, things are often not as ideal as we want, don’t you think so?
The Importance of Having A Well Structured System In Your Business
Eben Pagan, the founder of the best selling business program for CEOs, Get Altitude, as well as the owner of a very successful 20 million dollar dating info-business said that there are 5 key areas a CEO should look at in his business.
The 5 key areas that can make or break your company.
They are…
1. You (The CEO)
2. Your Market (Your target audience, the buying crowd)
3. Your Marketing (Your sales and marketing strategy)
4. Your People (The most important resource in your company)
5. Your System (The structure within your company)
I’m not going to go into the details of all 5 areas. If you want you can go down to Get Altitude blog to read more.
However I do want to touch on the last point - your system.
Singapore Business Process Automation Consultancy: The Power of Automation
Recently, we had an article contribution talking about the benefit of automation to businesses that was published on AsiaOne.
In case you are wondering, AsiaOne is a free-access, one-stop information mall which serves users’ news, business and lifestyle needs. And it’s owned by Singapore Press Holdings - Singapore’s largest media conglomerate.
You can read the whole article on the power of automation here.
But if you are lazy, here’s the full length article for your benefit. Enjoy
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Have you ever felt that you are always doing the same thing - over and over again?
And it’s manual, tedious, laborious and sometimes, even downright mundane?
If so, chances are you are trapped in the vicious cycle of your operations, whereby you are a slave to your work.
What does this mean?
Automation Examples Part 1
When we are talking about business process automation, it begs one question.
And it’s something that people often ask.
What exactly can be automated?
What kind of activities are we talking about here?
To clear this up, we will be starting a new category within our blog, under "automation examples".
We understand that everyone’s work processes and tasks may be different, but what we will showing you will give you a hint on what WinAutomation and Business Process Automation can do for you. And all the possibilities.
Automation itself is a very big field. As far as we are concerned, we focus only on the domain of computer/window workflow and tasks.
So if you are looking to automate a task, it must first fulfil 2 basic conditions:
A. It MUST be computer (windows) based. Meaning work that is done on a computer. (We don’t automate work done on Mac though)
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