Board of Advisors:
Erik Hong - Business Process Advisor
Erik Hong serves as the company’s business process advisor and consultant. A self-made individual with nearly 25 years of corporate experience with an US-based Fortune 100 financial services MNC. Erik has corporate experiences in a number of functions at varying level of management and leadership seniority: viz corporate audit, finance & planning, credit risk operations, customer service operations and computer systems and operations.
His business experiences as an expatriate executive for the MNC covered a number of countries in the Asia-Pacific region including being based in Seoul, Sydney, Hong Kong and Bangkok for extended periods. Mr. Hong’s varied business expertise covered a different areas of large multi-functional operational processes that demand quality and efficient outcomes at minimal costs.
As such, Erik is well versed in the prudent use of innovative automation solutions to maximize effectiveness of human resources in any business operations.
Felix Lee - eMarketing Strategist
Felix has had 26 years of PR, A&P and operations experience, chiefly in strategy and execution of communication programmes for Government and FMCG sectors. Developing marketing opportunities in community, web-to-mobile and social media with analytical tools is his current focus. Often, his projects include empowering brands with innovative campaigns, blogs, content, and use of customer-centric analytics.
He is a seasoned entrepreneur and has mentored 8 startups. In 2000, he was a key driving force, in the positioning and IPO of Horizon.com Ltd, a best-performing stock on the SGX, orchestrating partner relationships, co-investment, brand identity, and analyst briefings.
He served as COO for Samsung Holdings in the Korean MNC’s e-business investment and established its consulting entity, managing investments in Singapore, Malaysia, Philippines, Australia, and India. He managed $7.5M of funds for business evaluation, incubation, and new product development.
Felix’s clients include Shilla Hotels, KOTRA, 3R, Samsung Mobile, Tiger Beer and British Petroleum. He has also earned kudos from Northrop Corporation, Creative Technologies, Dupont, WH Brady, 3M, Hewlett Packard, Vidal Sassoon, Swissair, United Airlines and Lufthansa. A veteran PR practitioner, Felix’s success has been attributed to applying interactive metrics to business relations, crisis, change, and knowledge management.
Marios Stavropoulos - CEO of Softomotive Solutions Limited
Marios Stavropoulos is the CEO of our automation partner’s Softomotive Solutions Limited. Softomotive Solutions Limited is a company a based in Athens, Greece whose main aim is to create innovative solutions for professionals and home users that will simplify their daily routine.
Marios’s mission is to provide the definitive automation solution, bringing the highest possible service to our customers.
Management Team:
Jag Foo - Business Manager
Jag Foo is in charged of overall business operations as well as management of distributors on a regional and global level.
Jag’s primary responsibility lies in understanding the client’s problems that they may be facing such as high cost, low productivity, operational bottlenecks, errors and delay.
In addition, Jag actively reaches out to form win-win alliances with relevant IT and marketing partners.
Other business process automation, Jag’s key strengths lies in e-marketing strategies involving marketing automation, email marketing, testing and tracking, integration of online and offline marketing and direct response copywriting.
Prior to Automation Edge, Jag was involved in management roles with companies in the domain of technical analysis solution (Metastock from Thomson Reuters, Equis) and social consumer finance.
He has also contributed marketing/automation articles to AsiaOne and Marketing Institute of Singapore.
Jag is a graduate from the National University of Singapore, majoring in Applied Chemistry.
