“Tired Of Seeing Your Marketing Budget

Waste Away With Only Mediocre…Or

Negative Returns…To Speak Of…?

Are you facing the situation whereby:

• You are having difficulty in getting a good return on investment (ROI) out of your marketing budget?
• You are plunging in money for your advertising and marketing, but you do not even know exactly how every single ad dollar translate to in terms of return?
• You are desperate to improve your returns but do not know how, what and where to start?
• You realize that, instead of increasing sales, your sales fall as a result of your marketing?
• You do not have the time to even get involved in marketing (even though it’s one of the most critical aspect of business), because you are too busy fighting fire on multiple fronts (like operations, administrations etc)?
• You feel like you are shooting in the dark, because you got no means to track your ad spent?

If the answer of any one of these is a yes, let us start by saying we understand your problems…as well as the frustrations you are going through.

We really do. Because we have gone through the same ourselves.

Marketing is as much a science as it is an art. Successful marketing campaigns are data-driven. Not just based on what I think or you think.

It’s based on the the actions of the audience who vote with their wallet – the buyers. They call the shots.

At Automation Edge, being business owners ourselves, we are involved in marketing campaigns to sell our own products. So we know just how difficult it can be.

It’s NOT your fault if things are not doing well. Because we all make mistakes. Key thing is how can we reap the experience of the lessons we learnt and turn it around to put yourself back to the path of profitability.

We discover that the key to successful marketing is about knowing exactly what your are your prospects’ pains and frustrations…as well as their wants and aspirations.

And then we offer them a solution that can help fill their wants and needs.

It’s also important you know how to translate the benefits of your product/language in a language your prospect CAN UNDERSTAND. In a way they CAN RELATE to.

If these can be done – that’s a good foundation to start off. But it doesn’t end there…

Let’s take some time out to consider this simple formula:

Traffic is the number of people coming in to your website/store. Conversion is the number of people out of the total number of people who comes to your website/store that buys.

Say 50% out of 100 visitors to your site buys – you get 50 customers.

If we can increase either:

- the number of traffic OR…

- the conversion rate…

- OR BOTH…

…then we increase your number of customers! Make sense?

You have to remember out of all the people that comes to your site, only a small fraction buys. The rest don’t. But does that mean they may not buy in future? Do we let them go off without knowing who they are?

Hence, it’s also important to capture your prospects, build a relationship with them and follow up! Follow up…follow up…follow up.

Now we advocate a multi-channel approach to marketing  to give you as much leverage as possible. More bang for your buck if you will…

In order to help you gain as much mileage from your marketing, we will kick start on your online marketing effort.

We like the leverage of online marketing because it gives us the ability to automate. With that, we focus on 3 areas.

• 1 - Driving traffic to your site…
• 2 - Capturing your prospects’ details…and following up
• 3 – Increasing your conversions…

Like you, we are concerned about return of investment. If I am to put in $1 of advertising, can I get back $1.20…$1.50….$2….$3… or more?

No point continuing a marketing campaign if the returns are showing to be heading into negative territory.

But if it is doing well….does it make sense to scale up? Why not!

And that’s why when it comes to marketing, we favor the direct-response approach (getting the prospect to take an action – e.g. to opt in or buy) that is:

• Accountable (know where each marketing dollar goes to)
• Controllable (able to have the flexibility to chop, change & optimize, when necessary…whatever and whenever we want to)
• Measurable (able to gauge progress through data and metrics)
• Predictable (able to project your no. of possible prospects through data gathering and conversion tracking)
• Trackable (know which marketing elements are working and which are not)

Our focus is on an cost effective & ROI focused. You want more bang for your buck right? And so do we.

We implement the same strategies on our business and our products in the same way we will help implement for you.

At the end of the day, we want to see you win. Cos if you don’t win…we don’t as well… A win-win arrangement is what we want for you.

If you are still with me, let’s get started, shall we?

Let’s move to:

Pay Per Click Marketing (performance-based, targeted, trackable, control)… 

Email Marketing (turn prospects into buyers…buyers into repeat buyers…repeat buyers to your advocate. No wonder even Obama relies on this to win his presidency)…

Testing, Tracking and Optimizing (The relentless pursuit for higher conversions)…

Or if you like, you can talk to us, straight away and determine if we can be a good fit for each other (this is not suitable for all)

Contact Us Today!