Email Marketing - Capture Prospects,

Build Relationship And Skyrocket Your

Sales

If you presently own an online business, are you doing anything in your power to get the contacts of your visitors to your site?

If not, you are absolutely leaving money on the table, when you let your traffic and potential leads pass you by. Huge opportunity cost gone begging.

The solution: Email Marketing.

 

 

Here’s A Short PowerPoint Presentation on How Email Marketing Can Help Automatic Capture Leads, Build Relationship And Turn Them Into Loyal Customers.

                      

Critical Business Questions To Ask Yourself

To determine if email marketing may suit your business objectives, here are some questions you may want to ask yourself on your business:

• What kind of advertising channels are you currently using now?
• How much are you spending to acquire a prospect?
• How much are you spending to acquire a customer?
• Do you know the lifetime value of your customer?
• Are you capturing leads from visitors to your website?
• If you have an offline store, are you doing anything to get the details to follow up?
• If yes, how are you doing it? Are you doing so manually? Or automatically?
• If yes, how many times are you following up with your prospects and customers? How much does it cost to follow up on each prospect/customer?
• If yes, are you able to breakeven and make a profit from your current manner of follow up?
• If no, do you have an idea how many prospects you may be potentially missing out?
• Can you quantify the value of the "lost" prospects and sales?
• What about up-selling? Are you doing any?
• If yes, how many times on average do you up-sell?
• If no, how much money could you left on the table?

            

"The Money Is In The List" - Importance of Email Marketing To Your Business

Marketing extraordinaire, Jay Abraham, says there are only 3 ways to grow a business:

 

Email Marketing is a low cost yet effective direct response way to capture your prospects, whereby you can:

 

• Follow Up With Your Prospects

Studies show that it can take up to 7 follow ups before a sale is made. You can use email as an astute marketing tool to understand their needs and concerns.

Perhaps the product isn’t enticing enough. Maybe there is a lack of bonuses and guarantees. Or that the time just isn’t right for the prospect when their priorities lie elsewhere.

With proper follow ups, you can take the appropriate course of action specific to their needs and wants.

 

• Warm Them Up For Sale

Let them know and stress how your product can benefit them. In addition, pre-sell them with a free incentive, warm them up to your services or product, and you are one step closer bagging that sale!

 

• Build Relationship

Email is proven to be an efficient tool to communicate with your prospects and give them your personal touch. You can build your up your credibility, trust level, as well as add value to them, ultimately converting them into your long-term repeat customers. You will be able to effectively do so with e-newsletter, e-courses, single email broadcasts or multiple follow ups. Your choice.

 

• Monetize Your Backend

With your customer’s contact in your list, you can continue to follow up through promotional emails to cross and up-sell, and ramp up your online earnings. You could also offer them incentives to refer new customers to you. Everyone wins.

You need not stop there. Once you build up a substantial and responsive list, other advertisers will come knocking on your door, looking to leverage on your list, and this opens up a new income stream.

                                

Why Email?

The use of email as a marketing tool gives you, the online merchant, several vital strategic advantages, namely:

• Global Reach
• Cheap
• Fast
• Click Through, Data Tracking
• Targeted Leads

Now you can reach anyone at anytime, regardless of where the person is located - quickly and easily. As opposed to postal mail, you no longer have to wait weeks and weeks for a response. The sending of email is instantaneous, vastly improving the response time.

Furthermore, with the use of emails, it eliminates miscellaneous marketing cost such as postage. Email marketing can be implemented in an cost effective manner on a large scale without significantly adding to your marketing expense. This gives email a massive advantage over postal mail.

With data tracking, you are privy to all the vital statistics such as click through and opt in rates, which give you crucial clues on how you can then further fine tune your campaigns, resulting in an more efficient marketing process.

                         

Other Significant Benefits Of Email Marketing

• Automated personalized follow ups and broadcasts
• Automated addition of subscribers, saving you the drudgery of manual data entry
• High conversion ratio
• Easier, Faster, Cheaper Approach To Getting More Sales
• List Segmentation For Targeted Campaigns
• Testing, Tracking, Analyzing For Marketing Campaign Optimization

                             

Compelling Email Marketing Statistics - Proof that Email Marketing WORKS!

• "eMarketer reports that in the year 2000, there were twice as many e-mails were sent out as compared to postal mail."
• "Jupiter Communications estimates that while paper-based campaigns receive only a 1 or 2% response rate on average whereas E-mail campaigns have a response rate of between 5 and 15%."
• "Forrester Research found that campaigns sent using customer house lists achieve a 10% click-through rate of which 2% of these click-throughs ended in a purchase."
• "In 2005, Direct Marketing Association research shows that an email marketing generated is $57.25 for every dollar spent, easily out performing other direct marketing channels such as catalogue."
• “In a March 2007 survey of hotel marketers by Hospitality eBusiness Strategies, 58.7% cited email marketing as one of the Internet marketing formats that generate the best results and highest ROI."
• "In a survey of marketing managers and marketing directors in the UK, an estimated 98.5% of respondents said their email marketing budgets would either stay constant or increase in 2006."
• "According to a MarketingProfs survey, the results of which are analyzed (premium article) by Return Path, which also offers recommendations. Among respondents who measure their campaigns, 40 percent say email earns the highest ROI, followed by search (28 percent) and direct mail (18 percent)."

                                              

Even President Obama Relied Email Marketing During His Monumental Presidency Campaign

That’s right. Extensive use of email marketing was used to connect to the American voters. And list segmentation was employed to ensure that only relevant messages were sent to the people that matters most to them.

Eventually, many American turn out to vote in Obama’s massive favor. Obama’s campaign has utilized multi channel marketing, and email has no doubt been a very powerful component in the marketing drive to win the hearts and minds of the people.

            

Permission Marketing - Creating Value. Not Spamming.

Many people have the impression that email marketing is about spamming.

Yes it can be. But that’s not the right way to do it. It’s not only illegal, your conversion is going to be so poor, you need massive volume just to make the effort worth it. And spamming is never worth it.

The best practice for getting your customers in to your email list is - for them to opt in themselves. Permission marketing is king here. With permission granted by them. And even that alone is not enough. Because someone may put in your email address to an email list you are not even aware of.

Therefore it is critical to have a double opt-in email marketing mechanism. In that way, your prospect or customers truly want to be in your list. They are also given the chance to opt out whenever they want to.

Your list will be a quality list. And that is important. Because quality is more important than quantity. With quality, you can then go on to build quantity.

Marketing statistics show that prospects and customers gathered through double opt in, give higher conversions, response rate - and hence resulting in more sales.

You can also have a peace of mind when you are engaged in permission based marketing, because no one can accuse you of spamming (assuming you send only highly relevant and value-added information).

                      

The Bottom line

Email Marketing is effective marketing method that is fundamental to any online business!

It aids you in your effort build up a list of prospects and customers which is absolute essential and vital to a growth of your online business. The proverbial marketing saying is that the "the money is in the list". Cliché, yes, but 100% spot on!

We will work hand in hand with you to put an efficient and streamlined email marketing system in place, so as to maximize your marketing campaigning efforts. Building a highly responsive and targeted customer list will be your priority and we will help you to achieve that.

Contact us today by submitting a ticket to us. And let us see assess if email marketing is right for your business. This is a totally free, no obligation consultation for you.

                 

With that, Let’s move to:

• Testing, Tracking and Optimizing (The relentless pursuit for higher conversions)…
• Back to Pay Per Click Marketing…
• Back To Marketing Automation Overview…

            

Or if you like, you can talk to us, straight away and determine if we can be a good fit for each other (this is not suitable for all)

Contact Us Today!