Frequently Asked Questions (Marketing Automation)

        

1. What is Google Adwords advertising?

Google Adwords is a performance-based Internet advertising model. You only pay when an Internet user clicks on your ad. Your ad will appear on Google when Internet users/prospects search for a keyword (e.g. lawyer, optician, second hand cars etc) that is related to your business.

If you choose to appear in advertise in Google content network (or site-targeted), your ad will appear in Google network of relevant sites and pages. So that you will get the most targeted audience possible.

While pay per click is the most often used model in adwords, you also have the flexibility to go on a cost per thousand impressions (CPM) basis.

               

2. Pay Per Click (PPC) marketing and e-marketing is new to me. I’m afraid of the risk.

This is completely normal. And you are correct in wanting to be cautious.

We would feel the same too if we are approach with a new concept.

Pay Per Click marketing has been around for some time. It was first introduced by Goto.com in 1998, and Google came out with their own version in 2000.

The advantage of pay per click advertising is that it allows you to find targeted users very quickly. Sometimes almost instantly when you ad is up.

There is a great deal of control and accountability with Google Adwords.

You are able to control your:

• Daily budget
• Cost per click bid
• Geographical locations
• Keywords
• Ad copy
• Sites you want you ad to appear on
• Time your ad appear
• Distribution of your ad

This is an advantage that Pay Per Click has over other advertising mediums in that you can easily track, change and optimize your campaign whenever you want to.

In doing so, you have the ability to stretch your advertising dollar to the maximum and at the same time, keep your marketing cost low.

              

3. What metrics can I track with Adwords?

You can track the following:

• No. of Impressions of your text/banner ad
• Click Through Rate
• Best Performing Keywords
• Best Performing Ads

You can delve even deeper into measuring vital marketing statistics that are vital to your return of investment (ROI) with metrics such as:

• Average Cost
• Average Cost Per Click (CPC)
• Average Cost Per Thousand Impressions (CPM)
• Conversion rate
• Cost per Action (e.g. Cost Per Lead, Cost Per Sale)

There is full accountability and trackability. You will be able to know what is working in your campaign and what is not. With these vital statistics, you can then make an informed decision to ramp up or down your campaign  accordingly.

You have full control on every aspects of your campaign.

             

4. How my investment for Adwords and your management fee pay for itself?

Our immediate concern is always on 1 thing - how can this campaign give a return on your investment. At the end of the day, we want you to get back more than $1 for every ad dollar you put in.

If not it won’t make sense to you. Neither will it be to us.

First off, we have to understand what your marketing campaign and goals are. We will like to find out how much your product cost, and the revenue an average buyer brings in to your company.

With a expected conversion rate, cost per click for your targeted keywords, allocated budget, we will be able to determine if this campaign will be one that is worth going forward in terms of expected ROI.

You can be assured that we place a lot of importance in continual optimization of your campaign to ensure you get the best returns out of your budget, and at the same time minimizing the cost.

It’s not that much about cost. What matters are returns. In any case, Adwords give you the capability to start small to test, gather data and scale up from there. As mentioned, you have full control in terms of ramping up your campaign, pausing, scaling down or stopping the campaign. So risk is small while upside potential is high.

           

5. Does that mean that I don’t need to advertise on other advertising mediums at all if I’m on Google Adwords?

That depends a lot on your product, audience and advertising strategy. We believe in the power of multi-channel marketing. Other traditional mediums like newspaper, radio, and print ads definitely do…and still will have their place.

Google Adwords can play a complementary or alternative channel that can play a profitable role in your marketing mix.

                   

6. Why Automation Edge?

We do PPC campaign to promote our own products where we sink in our own money. We understand what’s its like to be putting in money. Like you, we marketing with the aim of getting maximum return on investment.

We want to do the same with you. While our aim is to get you targeted traffic at the lowest possible cost, we want to help you with getting a positive return for you in mind.

And that’s why we will advise and help you improve your landing page, website copy, keyword optimization for maximum conversion.

We have a strong team experienced in PPC marketing. Other than that, we provide you with:

• In depth reporting
• Continual testing and tracking (maximizing your returns)
• Free campaign (e.g. keywords, ads) set up
• Free data analytics and tracking set up

With our free set up and trial package, you can have everything up and running in Google for 2 weeks. We don’t charge anything. You only pay nominal Google advertising fee that you budget for.

If during this period, you decide not to continue with us, you don’t have to pay us anything. And you get to keep the work we have done for you. How’s that for a better than risk-free guarantee?

On a last note, if we have you on board, we will not accept any other client in your niche that are bidding on the same keywords as you.

This is to avoid any conflict of interest, and that in everything we do, will be to ensure you get our maximum exposure and ROI.

             

Here are some power point presentations for your reference:

             

 

       

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