If You Are Not Tracking – You Are Not In The Game…
A smart marketer makes data driven decisions. Not so much of decisions based on others people’s opinion or what he hears.
But one based on cold hard statistics gathered from his prospects and customers’ actions.
For example, if you are a pay per click marketer, you will want to know which of your keywords, ads and landing pages converts the best.
This is vital because you don’t want to be shooting in the dark. Because that can mean 2 things – you take longer to get profitable…and you spend a lot more advertising that you should be.
Or because you don’t know what is working.
Fortunately, there are a lot of good tracking softwares out there.
And among the best…and a free one at that is prosper202.
It’s powerful. It gives in depth statistics. And it’s free. Can’t ask for more.
I use it for my PPC campaign myself. Excellent software.
It does what I just described and a lot more…
Here are some screenshots:
A good friend, I recently got to know, in the Warrior Forum, Derek Krein, has came out with a mini training course on tracking with Prosper202.
And not only that, it also covers on how you can use Prosper 202 to track other web links, banner ads, site placement ads and articles.
Solid stuff.
Here’s the link to Derek’s training course:
Check it out.
Meanwhile, let me know what you think?
Do you track? If you are a PPC marketer, what do you track with?
Jag Foo
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