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Some of you folks may know that I wrote for Marketing Institute of Singapore’s iMarketer blog.
Just to get you up to speed, here are the latest marketing blog posts I’ve written on iMarketer:
Enjoy the read!
All success,
Jag Foo
In the earlier post, we talk about multivariate testing.
Here’s a more advanced of multivariate testing that I prefer – the Taguchi testing.
Let me explain what’s Taguchi testing is all about.
Taguchi testing is a statistical testing method devised by a Japanese engineer, Dr Genichi Taguchi.
It uses the orthogonal array model instead of the traditional full fractional model (used by Google Website Optimizer). Now that’s all math geek speak, so I’m not going to elaborate on that.
What’s most important is that with Taguchi testing, you can reduce the number of combinations needed for testing.
For example, if you have 4 elements with 2 variations each, you will need to test 16 (2 x 2 x 2 x 2) combinations using the traditional multivariate method.
With the Taguchi method, the number of combinations needed is reduced to only 8.
In split testing, we test one element of your sales page or website. For example, we can test headline A vs headline B (or vs C, D and so on), and we see which is the winner.
Split testing is pretty easy and straightforward to set up and implement.
But there are several drawbacks.
It’s very time consuming and costly. That’s because you can only test 1 element at a time.
Say we want to also test different images, location of image, sub headlines and so on…we can only do so one element at a time – one after another.
Because of this, by the time you are finished with all the elements, it could be weeks or months later!
You waste more time. And money as well as you incur more cost when the duration of the test drags.
Some useful videos from the BIG G on:
1. Gmail advertising via placement targeting on content network
2. Optimizing your conversion automatically with Conversion Optimizer
3. Optimizing your conversion through multivariance testing
Have you ever put off something you wanted to accomplish?
Perhaps it’s mainly because you felt lazy or just the idea of putting in a substantial shift to clear the workload turns you off.
Whatever your reason may possibly be, I’m certain we all have our moments of procrastination.
You tell yourself, "Okay. I am going to get it completed and over with tomorrow".
But what often happens? The next day, you find another excuse to skip the work. And again, you tell yourself the same thing to justify your laziness - that you’ll get it accomplished by tomorrow.
And thus it drags. The next day becomes yet again the next day and the next…
Make no mistakes about it.
If you do an Adwords campaign, you will desire to do your utmost to acquire great quality score.
Because, with a excellent quality score, you can reduce your cost per click (CPC). And increase the probability of you obtaining a higher advert rank.
Generally, the quality score is affected by 3 primary factors:
- Click through rate (CTR)
- Relevancy
- Quality of landing page
Between the 3, Click through rate carries the highest weight in the determination of the quality score.
Now, in the quest to obtain high click through rate, there is a mistaken myth that perpetuate amongst a lot of Adwords marketers.
The world we lived in is increasingly wired. With the Internet, we are exposed to a lot more information than ever before.
While this can be a good thing – it also means we are susceptible to information overload.
Information overload inspires “inaction”. It kills creativity and leads to procrastination.
There’s got to be a way to deal with information overload
And in this article – Michael Masterson shows you how.
"One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.""
Marshall McLuhan
This is a great quote from the great copywriter, Elmer Wheeler.
Basically, as humans, we are all emotional creatures. A lot of what we do are driven by emotions. And you will include buying decision in that.
Emotions are what we made us buy. And then we use logic to justify the purchase.
Therefore, if you can appeal successful to your prospect’s emotions…and press his hot buttons repeatedly…you are going to get his business.
So what can spark off his emotions, you may ask?
The short answer is put your focus on “benefits”.
Elmer Wheeler, calls this selling the “sizzle”.
“WHAT WE MEAN by the “sizzle” is the BIGGEST selling point in your proposition – the MAIN reasons why your prospects will want to buy. The sizzling of the steak starts the sale more than the cow ever did, though the cow is, of course, very necessary!
Some of you folks may know that I wrote for Marketing Institute of Singapore’s iMarketer blog.
Just to get you up to speed, here are the latest marketing blog posts I’ve written on iMarketer:
Enjoy the read!
All success,
Jag Foo
Automation is about leverage. It’s about maximizing your resources… achieving more in lesser time – at a higher operational quality.
Watch this video on how automation can help your business save time, effort and cost…
More about WinAutomation’s features:
When you are done, head on down to http://www.WinAutomation.com to get your free download.
You will be amazed how much time you will save just by automating some of the most mundane tasks you are doing daily. Don’t take it from me. Try it for yourself and you will know what I mean.
All success,
Jag Foo
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