If you are using Google AdWords for your online campaigns, I can bet you my last dollar that one of your biggest concern is how you can maximize your ad dollar.
Am I right?
If that matters to you…read on.
3 simple tips I will show you. Nothing earth-shattering. Some of you may already know this. Pretty simple actually. And I think it will still help you.
Okay, on with the meat…
Tip 1 – Content Network Website Spy
If you are using content network for you ads to appear in, you will notice that some of the websites are giving you better quality traffic.
Meaning their referred traffic gives you better click through rate and better conversion at your site.
Now…take note of these sites. And contact these site owners if you can do a JV with them.
In fact a whole gamut of them. We are talking about common advertising and marketing methods such as direct mailers, print ads, newspaper, magazine ads, directory listings, search engine optimization, banner ads, blog marketing, article marketing…and the list goes on…
Some works well. Some not so well. Some are just a plain waste of time.
And then there are some that works well but takes a long time.
Today’s post is about an advertising method that works VERY well…and gives fast results – provided you know what you are doing.
Some of you may already be familiar with it and using it to great effect. But most of you probably have not yet.
And what is this advertising method?
Google Adwords.
Yep. Google Adwords.
If there is one marketing methods I’ve regret not using earlier, it is adwords.
A smart marketer makes data driven decisions. Not so much of decisions based on others people’s opinion or what he hears.
But one based on cold hard statistics gathered from his prospects and customers’ actions.
For example, if you are a pay per click marketer, you will want to know which of your keywords, ads and landing pages converts the best.
This is vital because you don’t want to be shooting in the dark. Because that can mean 2 things – you take longer to get profitable…and you spend a lot more advertising that you should be.
Or because you don’t know what is working.
Fortunately, there are a lot of good tracking softwares out there.
And among the best…and a free one at that is prosper202.
It’s powerful. It gives in depth statistics. And it’s free. Can’t ask for more.
Eben Pagan, the founder of the best selling business program for CEOs, Get Altitude, as well as the owner of a very successful 20 million dollar dating info-business said that there are 5 key areas a CEO should look at in his business.
The 5 key areas that can make or break your company.
They are…
1. You (The CEO)
2. Your Market (Your target audience, the buying crowd)
3. Your Marketing (Your sales and marketing strategy)
4. Your People (The most important resource in your company)
5. Your System (The structure within your company)
I’m not going to go into the details of all 5 areas. If you want you can go down to Get Altitude blog to read more.
However I do want to touch on the last point - your system.
Recently, we had an article contribution talking about the benefit of automation to businesses that was published on AsiaOne.
In case you are wondering, AsiaOne is a free-access, one-stop information mall which serves users’ news, business and lifestyle needs. And it’s owned by Singapore Press Holdings - Singapore’s largest media conglomerate.
What kind of activities are we talking about here?
To clear this up, we will be starting a new category within our blog, under "automation examples".
We understand that everyone’s work processes and tasks may be different, but what we will showing you will give you a hint on what WinAutomation and Business Process Automation can do for you. And all the possibilities.
Automation itself is a very big field. As far as we are concerned, we focus only on the domain of computer/window workflow and tasks.
So if you are looking to automate a task, it must first fulfil 2 basic conditions:
A. It MUST be computer (windows) based. Meaning work that is done on a computer. (We don’t automate work done on Mac though)
Special thanks to David from Setfire Media for providing this article - Automation Edge
Email marketing gets a bad reputation these days.
What has the potential to be a powerful customer retention and sales tool has been used and abused to the extent where it has to justify itself as legitimate communication the second a customer opens their inbox: guilty until proven innocent.
Learning how to better understand your email marketing campaign is the first step to making it work harder; delivering more positive reception, more sales, and of course, more revenue.
There’s a slew of email marketing metrics and it’s vital you are confident in cutting through to the metrics that matter most, and how to use them to improve your email campaign performance.
If you are using Google AdWords for your online campaigns, I can bet you my last dollar that one of your biggest concern is how you can maximize your ad dollar.
There are many forms of advertising out there.
A smart marketer makes data driven decisions. Not so much of decisions based on others people’s opinion or what he hears.
When it comes to email marketing, a lot of marketers usually like to focus on one thing.
Eben Pagan, the founder of the best selling business program for CEOs, 
Recently, we had an article contribution talking about the benefit of automation to businesses that was published on AsiaOne.
When we are talking about 
